During July 22—23, the 4th China Cosmetic Convention in 2011 was held in Pullman Beijing West Wanda. The theme of this convention is “ everything is driven by customers”, it aims at exploring new direction of this industrial development, guiding China cosmetic industry to step on a new level .Zheng Houbin, who is the head of the Department of China Business Reform , Mr. Lee Yingsheng, who is the proprieter and chief editor of Magazine Office of Sales and Market, Mr. Fangang, who is a famous economist, Mrs. Maya, who is chairperson of the Chamber of Commerce in Beauty and Cosmetic Industry of China National Association of Industry and Commerce etc., more than 1200 industry “minorities” in total gathered in Beijing to jointly discuss topics described above, expected to push this industry forward . From macroscopic view to microscopic view, from channels to terminals , from case to personage, they displayed idea colliding in all the industry chain, probed /researched the new phenomenon, new model and new tendency of development in cosmetic industry. Each of them has more and more deeply realized that this industry needs to return to its original nature, return to the foundation and origin, i.e. customers. As the strategic support partner of this convention, Meifubao was present at this grand convention.
On this convention, with the most intuitional multi-media form, Meifubao displayed its entire brand system and its stereoscopic sales model in multi channels to the attendees. It makes attendees from various regions further learn Meifubao’s develop strategy and guiding principle in future , as well as its solid group develop background, acknowledge the brand image further.
In the evening on July 22, during the period of the 4th China Cosmetic Convention, grand ceremony of issuing the first Lanmei Award of China Cosmetic was ceremoniously opened; this convention first issued the Lanmei award on behalf of ranking list of domestic cosmetic brand. As the president of Meifubao, Mr. Hu Xingguo was honored the prize of “annual celebrity”.
On the convention, Mrs. Quhe, the general manager of Business Division of Meifubao brand, shared the brilliant topic of “new opportunity for channels of emporiums and supermarkets”, explained in detail Meifubao’s brand strategy and development plan. For the development of Meifubao’s future channels, Mrs. Quhe concluded that there is still a long way to go for Meifubao; it is on the way of China cosmetic great future.
